Motion Graphics Concept Brief

Create a motion graphics concept brief for [PROJECT TYPE].

Client: [BRAND]
Duration: [SECONDS]
Platform: [TV/ONLINE/APP]
Style: [FLAT 2D/3D/MIXED MEDIA]
Mood: [ADJECTIVES]

Brief includes:
- Visual style guide
- Animation principles to use (easing, anticipation)
- Color story and typography
- Music/sound design direction
- Frame-by-frame scene breakdown
- Technical specs
- Reference mood board descriptions