Brand Voice Guide Creator

Create a comprehensive brand voice guide for [BRAND NAME]:

Brand: [NAME]
Industry: [INDUSTRY]
Target audience: [WHO YOU SERVE]
Brand values: [3-5 VALUES]
Competitor voices to differentiate from: [COMPETITORS]

Define:
1. Voice characteristics (4 adjectives + explanation)
2. Tone variations (social/formal/crisis)
3. Do's and Don'ts word list
4. Before/after examples (10 rewrites)
5. Emoji and punctuation guidelines
6. How to talk about competitors
7. Sensitive topic guidelines
8. Sample copy for 5 scenarios